Features in Customer Relationship Management in the Sector of Accounting Business Services

Mariya Toshkova ()
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Mariya Toshkova: University of Economics - Varna

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2016, issue 1, 59-68

Abstract: The author examines key marketing aspects of customer relationship management and their specificities in the sector of business services. As a part of the business services sector, accountancy business services are inspected as well. Concerned are the themes connected with characteristics of company's clients portfolio and imposed practices in the accountancy business sector. The article examines customer relationship management with clients from B2B market.

Keywords: customer relationship management; sector of business services; accountancy services; clients' portfolio; B2B markets (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2016
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