Approaches to Expanding the Business of Western Companies in the Agricultural and Food Sectors in Bulgaria

Gergana Slavova ()
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Gergana Slavova: University of Economics - Varna

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2016, issue 1, 69-76

Abstract: Many global companies in the agricultural business, as well as in related businesses such as the production and sale of food products, are faced with the question of how to expand their market shares so that their activities will be wider and reach more users at economically favorable conditions for them. This article aims to identify approaches to expanding such businesses, their advantages and disadvantages and why in certain sectors of agribusiness some models for scaling are more appropriate than others models that may, for example, be preferred for businesses dealing with processed and ready-to-eat food products.

Keywords: Approaches to expanding; business; western companies; agricultural and food sectors (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:y:2016:i:1:p:69-76

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