Mobile Application Development for Management Systems for Merchandising Activities - Native or Hybrid Approach

Dilyana Dimitrova ()
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Dilyana Dimitrova: University of Economics - Varna

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2016, issue 2, 124-133

Abstract: Merchandising organizations are facing the need for a software tool with which they can quickly and easily take into account the data collected on retail store visits by the merchant specialists. To meet this need specialists can use executable on a mobile device software using which to reflect the collected information. It can be categorized according to whether access is through a website or a mobile application. At the second option we consider two types of mobile applications - native and hybrid. The native apps are created for a particular mobile operating system and the hybrid apps combine elements of the other two approaches using standard web technologies. Based on the functionality requirements of the management system for merchandising activities and the mobile device on which it will run we can conclude that the most convenient approach for developing mobile application is the hybrid approach.

Keywords: mobile applications; approaches to mobile development; native mobile application; hybrid mobile application; model view controller; MVC; web site access; accessibility to API; management systems for merchandising activities (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2016
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