Assessment of the Impact of Meso- Environmental Factors on the Youth Tourism in Bulgaria

Velina Kazandzhieva and Katina Popova ()
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Katina Popova: University of Economics - Varna

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2017, issue 1, 158-171

Abstract: Yîuth tràvål is înå îf thå fastest growing ànd mîst dynàmic màrkåts îf thå glîbàl tîurism såctîr. The goal of the publication is to set the guidelines for improving the youth tourism development by assessing leading meso-environmental factors that have impact on the Bulgarian youth tourism. The research methods used are PEST analysis and a survey. Youth tourism can be a perspective direction in the structure of contemporary types and forms of tourism in Bulgaria. Its competitive advantages require systematic and result-oriented management of the impacts of various factors as well as improvement of the supply of tourist services and products matching the needs of young travelers for unique experience in the places visited.

Keywords: millennials; youth tourism; factors; opportunities; threats (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:y:2017:i:1:p:158-171

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