Food and Drink E-Commerce - Prospects and Challenges

Desislava Grozdeva ()
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Desislava Grozdeva: University of Economics - Varna

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2017, issue 1, 52-62

Abstract: In the last few years food and drink retailers more and more has taken advantage of the Internet to sell their products. Food and drink sector comprises various participants – from local food producers in small agriculture companies and farms, through fast food chains and online platforms for food shopping to specialized e-shops and typical online supermarkets. The purpose of this study is to present the distinctive features of the online food and drink sales, the advantages and disadvantages of the e-commerce in this sector, the challenges the industry faces when selling online and based on that to present a brief overview of the food and drink e-commerce in Bulgaria. We also outline, on the basis of this analysis, the prospects for growth and development in this sector.

Keywords: food and drink e-commerce; online supermarkets; food and drink e-sales; online platforms for food shopping; Internet (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2017
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