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Measures for CSR in the Banking Industry

Sevgi Mertkan ()
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Sevgi Mertkan: University of Economics - Varna

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2017, issue 2, 70-78

Abstract: More and more companies are convinced of the importance and benefits of Corporate Social Responsibility (CSR). The CSR strategy (sometimes referred to as a sustainability strategy) is a key element in a company's competitiveness as it provides benefits from the point of view of risk management, cost savings, access to capital, customer relationships, human resources management and innovation capacity . Nowadays, CSR is also an integral part of the financial sector. Banks' contribution to sustainable practices is paramount given their unique position in the economy. Undertaking CSR activities not only improves banking ethical standards, but also affects the socially responsible behavior of their funded companies. Therefore, it is important to look at the concept of CSR through the prism of the banking sector, followed by a systematic review of reliable CSR measures in banking practice.

Keywords: corporate social responsibility (CSR); banking sector; measures; codes of conduct; ethical ratings; ethical indices (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2017
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