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FORMING THE REPUTATION OF THE ORGANIZATION AND STRATEGIC MANAGEMENT OF STAKEHOLDERS

Nikolay Peshev ()
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Nikolay Peshev: University of Economics - Varna, Bulgaria

THE LAW AND THE BUSINESS IN THE CONTEMPORARY SOCIETY, 2020, issue 1, 207-215

Abstract: Pursuing their strategic goals and objectives, companies, in one form or another, affect the interests of people and organizations with whom they have direct interaction, as well as those whose existence they may not suspect. All of them, pursuing their goals and tasks, can have an impact on the organization, to have demands and claims to it. Stakeholder theory attempts to explain this phenomenon in which the organization can influence but can be influenced by stakeholders.

Keywords: reputation; stakeholders; strategy; management. (search for similar items in EconPapers)
JEL-codes: K00 (search for similar items in EconPapers)
Date: 2020
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http://conference.ue-varna.bg/pravni-nauki/ConfProceedings/LBCS2020/207-215.pdf (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:vra:lbcs20:y:2020:i:1:p:207-215

DOI: 10.36997/LBCS2020.207

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