APPLYING RELATIONSHIP MARKETING TO STAFF DEVELOPMENT BASED ON THE EU RECOMMENDATION TO CREATE INDIVIDUAL TRAINING ACCOUNTS

Milena Angelova ()
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Milena Angelova: Economic Research Institute Bulgarian Academy of Sciences

THE LAW AND THE BUSINESS IN THE CONTEMPORARY SOCIETY, 2022, vol. 5, issue 1, 63-78

Abstract: The paper explores the possibilities of applying relationship marketing to promote and accelerate the process of staff development in relation to the practical implementation of the EU's non-binding legal instrument "Recommendation on the Establishment of an ISO". Perceived benefits and how they help to achieve objectives, address challenges and overcome problems are explored.

Keywords: relationship marketing; upskilling; skills (search for similar items in EconPapers)
JEL-codes: K00 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vra:lbcs20:y:2022:i:1:p:63-78

DOI: 10.36997/LBCS2022.5

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