National Branding and Business Development in Tourism

Stefania Temelkova ()
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Stefania Temelkova: New Bulgarian University

Regional Economy and Sustainable Development, Conference Proceedings 2017, 2018, issue 1, 515-527

Abstract: This article aims to present the main interrelations between national branding and business development in tourism. A detailed overview of the theoretical statements is made on both themes, emphasizing the practical applicability to the development of the theory.

Keywords: national branding; place marketing; business development; tourism. (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr1803:y:2018:i:1:p:515-527

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