MARKETING TOOLS TO OVERCOME THE IMPACTS OF COVID-19 ON THE TOURIST BUSINESS

Lyubka Ilieva
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Lyubka Ilieva: D. A. Tsenov Academy of Economics - Svishtov

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 297-302

Abstract: The global impact of the COVID-19 virus on international trade and travel poses serious challenges to small and medium-sized enterprises in the tourism industry. Tourism is influenced by many factors, but no one could have predicted such a scenario. The restoration of the tourism business is possible only by ensuring the security of tourists both in accordance with the requirements of the authorities and themselves. In this regard, the effective use of means of communication are of particular importance for the rapid recovery of the business. The purpose of this study is to examine the changes that occur in consumer behavior due to travel restrictions imposed by countries, and to identify the most influential on their travel decision means of marketing communications, through which to overcome the reported negative consequences on the tourism business.

Keywords: tourism; marketing tools. (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:297-302

DOI: 10.36997/TC2020.297

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