THE TOURISM PRODUCT DESIGN AS A TOOL FOR ACHIEVING SUSTAINABLE RURAL TOURISM AND PRESERVATION OF CULTURAL AND AGRICULTURAL HERITAGE

Ivan Kilimperov, Krasimir Aleksandrov and Yulia Dzhabarova
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Ivan Kilimperov: Agricultural university - Plovdiv
Krasimir Aleksandrov: Agricultural university - Plovdiv
Yulia Dzhabarova: Plovdiv University "Paisii Hilendarski"

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 317-323

Abstract: In order to implement rural tourism as a successful family business, it is necessary to introduce and adapt its successful business practices to its sustainable development. Such "good business practice" is the implementation of the design of rural tourism product. In this case, the idea is to consider all the elements of a complex/integrated rural tourism product that are embedded in the minds of its main consumer - homo urbanis. The aim is to recreate the desired living atmosphere both through the "appearance" of the individual elements of the rural tourist product and through the way they are presented and "served" to guests. This will facilitate the development of sustainable rural tourism and preservation of cultural and agrarian heritage and traditions.

Keywords: tourism product design; sustainable rural tourism; cultural heritage; agricultural heritage and traditions. (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:317-323

DOI: 10.36997/TC2020.317

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