DISTRIBUTION OF TOURISM SERVICES IN OMNICHANNEL RETAILING

Velina Kazandzhieva
Additional contact information
Velina Kazandzhieva: University of Economics - Varna

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 335-343

Abstract: Omnichannel is a buzzword in e-commerce and online tourism trends over the last few years. Moreover, it is a concept and marketing approach to apply in travel and tourism industry. The way tourists research, plan and book their tours and activities is evolving. Knowing the trending booking channels include the entire path to purchase, from inspiration to conversion. The growing importance of online sales means that traditional bricks-and-mortar retailers need to transform the distribution system to deliver an omnichannel experience to their customers.

Keywords: omnichannel approach; tourism; features; customer experience process. (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://drive.google.com/uc?export=download&id=1jOLBh1DTmjyJxXihVrjQtncd6-_FgOJV (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:335-343

DOI: 10.36997/TC2020.335

Access Statistics for this article

More articles in Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020 from University publishing house "Science and Economics", University of Economics - Varna Contact information at EDIRC.
Bibliographic data for series maintained by Pavel Petrov ().