HOW CAN CONNECTIVITY BE IMPACTFUL IN TRANSFORMING A TOURIST'S TRAVEL EXPERIENCE THROUGH SOCIAL MEDIA?

Raja Choudhury, Vijay Tandon and Sasank Devarakonda
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Raja Choudhury: Universal Business School, India
Vijay Tandon: Universal Business School, India
Sasank Devarakonda: Universal Business School, India

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 344-348

Abstract: Social media platforms are building up a huge part of today's technology. In this inevitable physical world, it's all about the superlative experience that a customer can witness in his/her destination w.r.t their pre-conceived notions. Moreover, tourism is an industry which is predominantly driven by consumers opinion where the social media turned out to be very effective tool in tapping customers imagination unlike any advertisement could till date. In this paper we would like to launch our emphasis on the role played by social media on tourists travel experience in terms of highlighting the travel engagement of the customers during their trip and at the same time we also add few insights on how social media is influencing the customer experience.

Keywords: Social media; technology; consumer opinion; travel engagement; customer experience. (search for similar items in EconPapers)
JEL-codes: A0 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:344-348

DOI: 10.36997/TC2020.344

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