SWOT ANALYSIS OF HIKING AND TREKKING TOURISM IN BULGARIA

Stanislav Plyakov
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Stanislav Plyakov: College of Tourism - Varna

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 360-367

Abstract: Walking is part of most of the tourist activities and in 2020 trekking and hiking experienced a new surge thanks to the pandemic, and now many issues have to be reevaluated. The SWOT analysis I propose is bringing into consideration the strengths and weaknesses of hiking and trekking activities in Bulgaria, as well as new insights on the opportunities and threats. While most of the proposed by experts considerations back in 2000 are still valid, some issues became unexpected opportunities due to the changing trends. For example our empty spaces or small scale of the mountains are allowing easy accessibility, this is why they are perceived as a major advantage by savvy international trekkers.

Keywords: trekking; hiking; mountaineering; alternative tourism; Bulgaria; SWOT. (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:360-367

DOI: 10.36997/TC2020.360

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