DESTINATION MARKETING ORGANIZATIONS - PRESENTATION OF GOOD PRACTICES

Svetoslav Kaleychev
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Svetoslav Kaleychev: University of National and World Economy

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 368-373

Abstract: The modern tourist industry is strongly connected with marketing and its development in terms of forms and models analysing the dynamics in the factors determining personal satisfaction and experiences before, during and after the tourist activity. Tourist destinations use marketing as the main tool for analysing the tourist market, enabling them to determine potential consumers and the volume of their needs. This specific environment determined the creation of destination marketing organizations of (DMO), building the marketing policy of tourist destinations, as well as contributing to their promotion with the aim of attracting new tourists, increasing the average period of stay and satisfying all needs and desires in order to achieving pleasant tourism experiences.

Keywords: tourism; destination; marketing; organizations; satisfaction. (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:368-373

DOI: 10.36997/TC2020.368

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