POST THE PANDEMIC: NEW MARKETING STRATEGIES FOR OVERCOMING TOURISM CHALLENGES AFTER COVID-19 OUTBREAK

Ibrahim Al Sahouly
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Ibrahim Al Sahouly: Business School, The American University in Cairo

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 391-401

Abstract: The widespread of the COVID 19 is dramatically shifting the outbreak from a public health crisis to a more serious economic, social and psychological implications. Currently, there is a need to produce implementation plan for the purpose of preparing citizens to deal with post crisis challenges for the objective of normalizing everyday practice, maintain productivity and protect the stability of the community. Having said so, the researcher believes that the best methodology to draft proposals for dealing with the post crisis milieu and reaching a practical method of normalization is through empirically investigating the current insights, concerns and needs of various samples from the community; thus, bridging what the researcher would like to call "the blind spot" or gaps of actions between decision makers and citizens.The purpose of this empirical research is to understand the effect of crisis communication on People's risk perception attitude, perceived safety and local travel intentions. This research applies quantitative research method among 300 Egyptian samples to test the research variables. This research findings suggest new implementation plans for overcoming the challenges facing the local tourism sector in Egypt due to Covid-19 pandemic crisis, and further recommends an audience-centered paradigm in marketing and communicating promotional messages in the field of tourism in Egypt for the purpose of flourishing the marketing of the sector.

Keywords: Tourism Marketing; Egyptian Tourism; Covid-19 pandemic. (search for similar items in EconPapers)
JEL-codes: A0 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:391-401

DOI: 10.36997/TC2020.391

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