INNOVATIONS IN THE IMPLEMENTATION OF "GREEN" POLICIES IN THE HOTEL HOTEL

Vlado Bozhlov
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Vlado Bozhlov: University of National and World Economy, Sofia

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 443-450

Abstract: The application of innovative approaches to achieving "green" policies in the management of accommodation undoubtedly plays a key role in making it more attractive and desirable from the tourist's point of view. Globally, there is a growing trend for tourists to be more demanding in their choice and to stay in hotels offering favorable conditions that help both nature conservation and natural resources. As a result, the interest of tourists is growing, in search of hotels that leave a feeling of closeness to nature, show a responsible attitude towards it, and the desire to leave a paler footprint of human activity. This change in demand necessitates the introduction of innovations by hoteliers to successfully achieve the set goals, despite the slight increase in the cost of the service offered to the tourist with responsible thinking for the environment.

Keywords: innovation; "green" policies; tourist; nature; hotelier. (search for similar items in EconPapers)
JEL-codes: A0 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:443-450

DOI: 10.36997/TC2020.443

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