RESEARCH ON THE BRAND ASSOCIATION OF VARNA MUNICIPALITY AS A TOURIST DESTINATION FROM THE POSITION OF THE FOREIGN TOURISTS

Marianna Aleksandrova
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Marianna Aleksandrova: University of Economics - Varna

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 451-460

Abstract: Associations are a key asset, creating customer-based equity of tourist destination brands. The present study aims at researching real visitors' perception for the image of Varna. The object of the study is those visitors' associations concerning Varna, after having gained tourist experience with the destination. For the purpose of the hereby study the following methods have been used: research, literature review, content analysis.

Keywords: destinations; brand; customer associations; destination brand equity (search for similar items in EconPapers)
JEL-codes: M37 Z33 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:451-460

DOI: 10.36997/TC2020.451

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