DIGITAL COMMUNICATION TOOLSET FOR ORGANIZED EVENT MARKETS IN HOSPITALITY BUSINESS

Nadezhda Kostadinova and Dimitar Kolev
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Nadezhda Kostadinova: University of Economics - Varna
Dimitar Kolev: University of Economics - Varna

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 461-471

Abstract: The current report is with practical-applied character. Its aim is to represent some tools used by developed international hoteliers and their partners that ease the contact between specific types organized segments on the tourist market as well as to show up their contribution to the successful and reliable work process. After the digital path to individual hotel guests has already become pretty explored issue, it's time the communication process between hoteliers and organized markets to be researched and analyzed.

Keywords: digital; hotel communication; organized markets; digital toolset. (search for similar items in EconPapers)
JEL-codes: A0 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:461-471

DOI: 10.36997/TC2020.461

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