TECHNOLOGICAL TRANSFORMATION AND DIGITALIZATION OF HOTEL BUSINESS: OPPORTUNITIES AND PERSPECTIVES

Iliya Ivanov
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Iliya Ivanov: University of National and World Economy, Sofia

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 515-521

Abstract: At the advent of the 21st century, digital technologies have changed the way that hotel industry brings value to tourists around the world. The aim of this scientific report is to present the opportunities and perspectives for hotel business for digital transformation, as a crucial instrument for the growth of the industry and for meeting the needs of the new digital generation of consumers. With its potential, digital transformation is reshaping the industry, giving strategic advantages to companies focused on digital transformation of the business.

Keywords: technology; transformation; hotel business; digitalization; trend. (search for similar items in EconPapers)
JEL-codes: A0 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:515-521

DOI: 10.36997/TC2020.515

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