INDICATORS FOR EVALUATION OF THE QUALITY OF SERVICE IN HOTELS IN THE CITY OF VARNA

Teodora Teofilova
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Teodora Teofilova: University of Economics - Varna

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 530-538

Abstract: The material examines the degree of readiness of hoteliers in Varna, Bulgaria to select, implement and apply a set of indicators for assessing the quality of service in accommodation. The content reveals not only the specifics of the service process, but also answers to several questions related to its evaluation and quality certification. Scholars and politicians see standardization as a tool to liberalize trade in services, while some operators of the tourism industry find standardization of tourism services unfavorable. Increasing the confidence in tourist is a goal that hoteliers strive to achieve with many tools. The monitoring and in-depth analysis of the applied good practices in the service worldwide and their application in a technique that would provide a reliable portfolio of the individual hotel, and the service, as part of the whole tourist product, will make the service even more attractive. It is important that a key problem related to the improvement of the quality of the service activities is revealed and a proposal for its solution is given.

Keywords: readiness; indicators; quality; service; hotels; certification; good practices. (search for similar items in EconPapers)
JEL-codes: Z31 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:530-538

DOI: 10.36997/TC2020.530

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