VIRTUAL TOURISM PRODUCTS - A POSSIBLE BUSINESS NICHE IN THE NEAR FUTURE

Svetla Rakadzhiyska
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Svetla Rakadzhiyska: University of Economics - Varna

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 540-547

Abstract: The study is an attempt to justify a variant of different future development of the traditional tourism business in accordance with the changes that are already happening with the lives of people and themselves. A link is sought between technology, marketing, attitudes and consumer behavior, and changes in the tourism business. The author's hypothesis is that the changes that occur in people's lives are a prerequisite for the formation of a business niche for virtual trips.

Keywords: technological environment; marketing environment; "alpha" generation; virtual tourism product / virtual trip; tourism business. (search for similar items in EconPapers)
JEL-codes: L11 O33 Z13 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:540-547

DOI: 10.36997/TC2020.540

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