ASSESSMENT OF SMART EXPERIENCE OF TOURISTS AND LOCAL CITIZENS IN TOURIST DESTINATION

Genka Rafailova and Antonio Hadzhikolev
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Genka Rafailova: University of Economics - Varna
Antonio Hadzhikolev: University of Economics - Varna

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 563-569

Abstract: The concept of smart city is used for development of smart destination with purpose of achieving competitive advantages and enhancing the quality of experience for tourists and quality of life for local citizens. There are wide accepted characteristics of smart tourist destination such as built smart infrastructure, smart technologies application as well as criteria for defining smartness of destination as digitalization, accessibility and mobility. But the main focus of development of smart destination is the creation of smart experience and smart business environment. That stresses the importance of assessment of how tourists and local citizens appreciate their experience. The aim of this paper is to present a model for study and assessment of smart experience of tourists and local citizens in tourist destination. The model is applied in tourist destination Varna. Results of conducted research of tourists and local citizens' view and acceptance, based on their experience, are presented.

Keywords: smart experience; smart city; smart tourism; smart destination; competitive advantages. (search for similar items in EconPapers)
JEL-codes: O18 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:563-569

DOI: 10.36997/TC2020.563

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