EVALUATION OF THE OFFER OF FOOD SOUVENIRS IN DESTINATION VARNA

Hristina Filipova
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Hristina Filipova: University of Economics - Varna

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 583-586

Abstract: Souvenirs play important role in the tourism experience. They create an ongoing relation between the tourist and the visited destination. An interesting subgroup are the food souvenirs. They have a very strong bond with the local culture and are considered a "preferred" gift for family, friends and colleagues. Every tourist destination should develop and promote these types of souvenirs. The aim of the following paper is to evaluate the offer of food souvenirs in Varna and to fill the gap in the specialized literature regarding this topic. In order to achieve that a literature review is conducted. Furthermore, observation of five brick-and-mortar stores and several internet sites is made. Varna shows a lack of food souvenirs representing the destination.

Keywords: offer of souvenirs; food souvenirs; tourist destination; Varna; tourist behavior. (search for similar items in EconPapers)
JEL-codes: Z39 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:583-586

DOI: 10.36997/TC2020.583

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