COMMUNICATIONS IN TOURISM IN TIMES OF PANDEMIC: FROM CONVENTIONAL TO DIGITAL CONNECTIVITY

Sonya Alexieva
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Sonya Alexieva: New Bulgarian University

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, 2020, issue 1, 655-662

Abstract: Being one of the industries that have been the hardest hit by the coronavirus pandemic, tourism is actively using all communication channels, from conventional to digital connectivity in choosing messages. Trustworthy information is in the focus of finding an outcome from deadlock and stress in the context of gradual recovery of tourism services through adequate health and safety protocols. The synergy of conventional and digital communication in the COVID-19 era (digital technology and data, mobile applications, artificial intelligence etc.) effectively adapts the measures to a situation characterized by paralysis of business activity and restrictions on travel and tourism. This paper offers a brief analysis of key messages in the unprecedented situation caused by the COVID-19 pandemic, in the context of the blow dealt to European tourism.

Keywords: tourism; communications; pandemic; messages; information; digital connectivity; trust. (search for similar items in EconPapers)
JEL-codes: A0 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2010:y:2020:i:1:p:655-662

DOI: 10.36997/TC2020.655

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