DIGITAL TRANSFORMATION OF HEALTH INSURANCE IN THE CONTEXT OF PERSONAL DATA PROTECTION

Tonina Yaneva ()
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Tonina Yaneva: University of Economics - Varna, Bulgaria

PROTECTION OF THE PERSONAL DATA AND THE DIGITALIZATION - CHALLENGES AND PERSPECTIVES 2021 CONFERENCE PROCEEDINGS, 2021, issue 1, 180-189

Abstract: The digital transformation is one of the most important determinants of sustainable development. In response to the increased consumers' requirements, the insurers face the challenge to adapt digital innovations in their activity in accordance with the requirements of current and potential customers' personal data protection legislation and at the same time to maintain a good image and high trust among them.

Keywords: GDPR; health insurance; personal data; cyber attacks (search for similar items in EconPapers)
JEL-codes: K0 K38 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr2112:y:2021:i:1:p:180-189

DOI: 10.36997/PPDD2021.180

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