Moral-ethical values of individuality in the context of modern processes of digitalisation

Veselin Dekov ()
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Veselin Dekov: University of Economics – Varna/Accounting Department, Bulgaria

ACCOUNTING AND CONTROL: TRADITIONS AND NEW CHALLENGES IN VALUE CREATION AND SUSTAINABILITY, 2025, issue 1, 198-204

Abstract: No one guarantees anyone ease or protection from failure when making another effort. The choice of how to approach challenges, to choose who to be, how to behave or what values to defend is entirely ours alone. Yes, we probably feel immense gratitude to everyone who has contributed positively to moving along the path of personal development and growth, but our own battles remain ours alone, as well as the choices of how to protect, build and realize and accept ourselves.

Keywords: Morality; ethics; artificial intelligence (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:acctnc:y:2025:i:1:p:198-204

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