MARKETING IN PRODUCTION SECTORS AND FIELDS OF ACTIVITY

Nadya Marinova
Additional contact information
Nadya Marinova: New Bulgarian University, Bulgaria

AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH, 2025, issue 1, 85-104

Abstract: The document explores the key functions of marketing in manufacturing industries, emphasizing market analysis, segmentation, quality management, and competitiveness. It outlines strategies for risk minimization, including loss assessment and planning under uncertainty. The importance of innovation, efficient resource management, and adaptation to market conditions is highlighted as essential for long-term success.

Keywords: Marketing; Analytical Function; Managerial Function; Control Function; Market Segmentation; Sustainable Development (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ue-varna.bg/uploads/filemanager/303/publis ... rural-areas-2025.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrn:araeig:y:2025:i:1:p:85-104

Access Statistics for this article

AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH is currently edited by TEODORINA TURLAKOVA

More articles in AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH from University of Economics Varna Contact information at EDIRC.
Bibliographic data for series maintained by TEODORINA TURLAKOVA ().