INTEGRATED MANAGEMENT THROUGH AN INTEGRATED APPROACH TO DIGITALISATION IN THE AGRICULTURAL SECTOR THROUGH „ENTEGRA AGRI"

Gergana Slavova () and Veselin Pavlov ()
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Gergana Slavova: University of Economics - Varna, Bulgaria
Veselin Pavlov: Entegra Ltd., Varna, Bulgaria

Conference of the Department of Agricultural Economics, at the University of Economics - Varna, 2024, issue 1, 79-88

Abstract: Today, we are contemporaries of rapidly entering and developing new technologies, such as ", "internet of things", artificial intelligence, robotics, quantum computers, 3D woven printers, working with specialized sensors that significantly change the way the work process is carried out, the speed of production of the products and services, the saving of resources and the whole business models. The extremely growing importance of digital technologies in Industry 4.0 and Society 5.0 directly affects the agricultural sector as well. The digital transformation in it includes the integration of digital technologies in all areas of the agrarian business organization. This leads to resource savings, higher efficiency, greater flexibility and adaptability to changes in the external environment. The purpose of this report is to present a complex approach in the development of a software system in the field of agrarian business by a Bulgarian software company - "Entegra Agri", which is applied on a large scale in the integrated management of a number of established Bulgarian companies in the agrarian sphere. Our main task is to present a good example, which can be multiplied many times as achieved efficiency in production results, applied by other agrarian companies both in our country and abroad.

Keywords: integrated management; digitization; agricultural sector; sensors; digital technologies (search for similar items in EconPapers)
JEL-codes: O13 Q10 Q16 (search for similar items in EconPapers)
Date: 2024
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