DYNAMIC PACKAGING IN TOURISM –CHALLENGES AND OPPORTUNITIES

Velina Kazandzhieva

Economic Science, education and the real economy: Development and interactions in the digital age, 2020, issue 1, 281-294

Abstract: One of the most important tendencies in the contemporary tourist demand is the opportunity for individual travel packaging by the customers. For the purpose, numerous do-it-yourself (DIY) web sites come into use. This is how individual travel packaging is being recognised as an established development trend. The term ?dynamic packaging?, in the meaning of individually prepared package (by the traveller), marks its initial genesis in the beginning of the current millennia, and as of today –the phenomenon isrecognised as one of the leading tourism trends. In response to its practical manifest, there are numerous web sites providing opportunities to the traveller to organise and create their personal package –according to the specific needs (tailor-made travel). The emergence process of the ?dynamic travel package? term is a (natural) consequence of the substantial qualitative and quantitative transformations in e-tourism. The paper reveals dynamic travel package advantages and disadvantages to both customersand online resellers. In addition, the process of dynamic compilation of the travel package is also reviewed and considered.

Keywords: ourism; dynamic packaging; advantages; disadvantages (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:cfdide:y:2020:i:1:p:281-294

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