CURRENT SITUATION ANALYSIS OF THE BULGARIAN TRAVEL AGENCIES’ BUSINESS ACTIVITIES

Hristina Santana ()
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Hristina Santana: University of Economics – Varna, Bulgaria

Economic Science, education and the real economy: Development and interactions in the digital age, 2020, issue 1, 501-512

Abstract: As a result of the dynamics in the ongoing situation, influencing every branch of the World Economy and the upcoming financial crisis, the purpose of the publication is to reveal the current situation of the Bulgarian travel agencies‘ business activities. The undertaken international economic and political measures, the specifics in the travel agencies‘ daily activities, influence andaffect to great extent their typical operations. The challenging issues impacting worldwide businesses and the opportunitiesto fight the upcoming crisis underlies in the future development of the Bulgarian travel agencies –to re-establish new product specialization and to adjust market targeting.

Keywords: current situation; financial crisis; Bulgarian travel agencies (search for similar items in EconPapers)
JEL-codes: Z30 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:cfdide:y:2020:i:1:p:501-512

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