 LANGUAGE TOOLS TO INCREASE VISIBILITY USED BY DIGITAL JOURNALISMVladimir Dosev ()
Economic Science, education and the real economy: Development and interactions in the digital age, 2020, issue 1, 615-623 Abstract: The primary aim of this paper is to describe some of the most popular language tools used by journalists to increase the visibility of their articles online. The paper focuses on the importance of the headline in the digital journalism. Click-bait is a new term in the theory of journalism and it describes a headline which tempts the reader to click on the link and to read the whole article. Click-bait is often associated with headlines which are especially sensationalized. The paper investigates various language tools to make a headline sensationalized. The object of discourse analysis are articles about corona virus, published in some of the biggest Bulgarian information sites in the last 6 months. Keywords: digital journalism; headline; click-bait; online marketing; corona virus (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:vrn:cfdide:y:2020:i:1:p:615-623 Access Statistics for this article Economic Science, education and the real economy: Development and interactions in the digital age is currently edited by Zoya Mladenova More articles in Economic Science, education and the real economy: Development and interactions in the digital age from Publishing house Science and Economics Varna Contact information at EDIRC. |
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