IMPLEMENTATION OF THE DIGITAL MARKETINGIN THE SERVICE SECTOR

Teodora Obretenova ()
Additional contact information
Teodora Obretenova: University of Chemical Technology and Metallurgy, Sofia, Bulgaria

Economic Science, education and the real economy: Development and interactions in the digital age, 2020, issue 1, 648-659

Abstract: With the beginning of the new millennium, the external environment of business organizations has undergone a dramatic change. With the development of information and communication technologies, the Internet has become a global marketplace and a major fieldfor marketing. Not only the environment has been changed, but the user and his capabilities have also been changed. Information technology creates new users who can easily and quickly compare products and services, read comments, and share personal experiences. This article presents the essence of the digital marketing, its tools and implementation in the service sector. In the practical part of the article the restaurant industry is surveyed, with one main object selected -restaurant Hacienda in Sofia city and several of its competitors.

Keywords: marketing; digital marketing; digital marketing tools; service sector (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ue-varna.bg/~uevarna/uploads/filemanager/3 ... _economy_T3_2020.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrn:cfdide:y:2020:i:1:p:648-659

Access Statistics for this article

Economic Science, education and the real economy: Development and interactions in the digital age is currently edited by Zoya Mladenova

More articles in Economic Science, education and the real economy: Development and interactions in the digital age from Publishing house Science and Economics Varna Contact information at EDIRC.
Bibliographic data for series maintained by Zoya Mladenova ().