MULTIPLE PERSPECTIVES: RESEARCH-LED INTEGRATED APPROACH TO DEVELOPING LANGUAGE AND BUSINESS SKILLS AT TERTIARY EDUCATION LEVEL

Diana Miteva ()
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Diana Miteva: University of Economics – Varna, Bulgaria

Economic Science, education and the real economy: Development and interactions in the digital age, 2020, issue 1, 710-721

Abstract: This paper provides a rationale for updating Business English courses at University of Economics - Varna with view of its internationalisation, digitalisation and close interaction with the business, as well as designing specialised business skills courses in English-taught majors. The emphasis is on designing courses tailored at improving global employability of students by consistently incorporating intercultural business communication skills development. Topics such as globalisation, digitalisation, working across borders present a structured opportunity for class discussion of current trends. By studying the interrelation between culture, management and business communication, the courses are enhancing skills connected with leadership, international negotiations and team management in the digital age. The expected outcome is to enhance systematically transferable skills in our students, increasing their language competence, cultural sensitivity and business intelligence. Survey results within the international HE project PROMINENCE have been taken into account in applying this integrated approach to developing language and business skills.

Keywords: intercultural competence; integrated approach in business English; business skills; PROMINENCE; digitization (search for similar items in EconPapers)
JEL-codes: M16 Y80 Z19 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:cfdide:y:2020:i:1:p:710-721

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