THE USE OF BIO AND ECO-PRODUCTS – MOTIVES AND THE IMPACT OF DEMOGRAPHICS

Svilen Ivanov and Vanya Kraleva ()
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Vanya Kraleva: University of Economics – Varna, Bulgaria

Economic Science, education and the real economy: Development and interactions in the digital age, 2020, issue 1, 748-758

Abstract: The main objective of this report is to analyze the motives behind the decision to consume bio and eco-products and the role that demographic characteristics play in this process. In order to fulfill this goal, there was conducted a research including a combination of qualitative and quantitative studies among Bulgarian respondents. In the qualitative study it was found that the main motive for the purchase of bio and eco-products is the care for the personal and family health of the respondents. The analysis of the quantitative data collected within the research program reveals a fairly insignificant impact of demographic characteristics on the purchasing decision.The results of the conducted research can serve to build strategies for positioning bio and eco-products on the Bulgarian market. They can also be used in further studies of the decision-making mechanism in the segment of these consumers.

Keywords: bio products; eco-products; qualitative methods (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
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