Conferences of the department "Economics and Management of Trade"

2023 - 2023

Current editor(s): Miglena Mileva

From Publishing house "Science and Economics" Varna
Contact information at EDIRC.
Bibliographic data for series maintained by Michal Stojanov ().

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2023, issue 1

COMMERCIAL SCIENCE AND EDUCATION pp. 22-33

Michal Stojanov

CONCEPTUAL FRAME OF CONSUMER EXPERIENCE STRATEGY IN RETAILING pp. 34-46

Dancho Danchev

THE ORGANIZATIONAL CAPITAL OF A COMMERCIAL FIRM IN THE CONTEXT OF DIGITIZATION pp. 48-55

Ivanka Nikolova

DIGITALIZATION AND HUMANIZATION AND THEIR IMPACT ON RELATED PROCESSES AND ACTIVITIES IN INTERNATIONAL TRADE pp. 56-63

Irena Nikolova

RETAIL AND WHOLESALE CHALLENGES IN SOCIETY 5.0 pp. 64-71

Violeta Dimitrova

EFFECTS AND SUSTAINABLE SOLUTIONS IN BULGARIA'S ENERGY SECTOR pp. 72-78

Donka Zhelyazkova and Nevena Zhelyazkova

BASIC ASPECTS OF PERSONAL SELLING pp. 79-84

Tsvetelina Kabakchieva

CONSUMER DISPUTE RESOLUTION TOOLS pp. 85-91

Miglena Dushkova

ANALYSIS OF WASTEWATER GENERATED AND DISPOSED IN BULGARIA FOR THE PERIOD 2016 – 2021 IN THE CONTEXT OF THE CIRCULAR ECONOMY pp. 92-98

Daniel Tokushev

FRAGMENTARY RESEARCH OF THE MARKET OF TOBACCO AND TOBACCO PRODUCTS IN BULGARIA pp. 100-106

Petranka Midova

EXPENDITURES FOR MEDICINES, PAID BY NHIF IN ACCORDANCE WITH THE HEALTH INSURANCE LAW – STATUS AND TRENDS pp. 107-113

Silvia Terezova and Mariya Vasileva

THE „NEGATIVE PRICING“ PROBLEM pp. 114-118

Krasimira Naydenova

CONVERGENCE IN THE PRODUCTION STRUCTURE OF BULGARIA’S GDP TOWARDS THE EUROZONE pp. 119-126

Silvia Gospodinova

COOPETITION AS A STRATEGY FOR IMPROVEMENT THE COMPETITIVENESS OF THE COMMERCIAL COMPANY pp. 127-132

Ivan Slavchev

POST-PANDEMIC AND DIGITAL CHANGES IN THE HOUSEHOLD GOODS MARKET IN BULGARIA pp. 133-141

Yordan Atanasov

THE CHALLENGES TO THE COMMUNICATION STRATEGY IN THE INTRODUCTION OF SUSTAINABLE PRODUCT INNOVATIONS IN THE CONDITIONS OF DIGITALIZATION pp. 143-148

Nadezhda Dimova

DIGITAL INNOVATIONS IN LOGISTICS BUSINESS – APPLICATION FEATURES pp. 149-156

Kameliya Narleva and Yuliyan Narlev

CHALLENGES FOR LOGISTICS IN THE NEW REALITIES pp. 157-163

Donka Zhelyazkova

CURRENT PROBLEMS IN THE RECRUITMENT AND SELECTION OF EMPLOYEES DURING THE SUMMER TOURISTIC SEASON IN BULGARIA pp. 164-171

Desislava Kirova

ANALYSIS OF THE MARKET OF TRANSPORTATION SERVICES IN BULGARIA pp. 172-179

Elena Valcheva

VALUE CREATION MODELS – A NEW ERA IN CATEGORY MANAGEMENT pp. 180-187

Iliyana Dikova

INNOVATIVE PRICING MODELS IN THE ERA OF DIGITALIZATION AS A SOURCE OF COMPETITIVE ADVANTAGE pp. 188-195

Bilyana Ivanova

RESEARCH ON VALUE ADDED IN TRADE pp. 197-203

Nikolinka Ignatova

RESEARCH ON VALUE ADDED IN TRADE pp. 205-212

Erika Fülöp Szilágyiné and Adam Bereczk

STUDY ON ONLINE GROCERY PURCHASES: AN EMPIRICAL ANALYSIS OF CONSUMERS IN BULGARIA pp. 213-221

Simeonka Petrova

ARTIFICIAL INTELLIGENCE IN RETAIL – BENEFITS AND RISKS pp. 222-229

Violeta Galabova

SOME ASPECTS OF THE IMPACT OF MOBILE APPLICATIONS ON CONSUMERS’ LIVES pp. 230-237

Borislav Atanasov

DILEMMAS AND LIMITATIONS ON ENTREPRENEURIAL APPROACH pp. 238-244

Yuliyan Narlev

DIGITAL INTENSITY – A MEASURE OF THE DIGITAL ECOSYSTEM OF BUSINESS pp. 245-253

Michal Stojanov

E-COMMERCE IN THE EU – STATUS AND TRENDS pp. 254-262

Zoya Ivanova

EXTREME VALUES IN DIGITAL INTENSITY OF EU ENTERPRISES pp. 263-271

Ivan Marinov

ARTIFICIAL INTELLIGENCE IN BABY CARRIER COMMERCE pp. 272-279

Mariyana Kateva

CONSUMER EXPERIENCE AND THE NEW TECHNOLOGIES IN RETAILING pp. 280-287

Violeta Peteva

DYNAMIC PRICING IN E-COMMERCE pp. 288-295

Desislava Grozdeva

IS DIGITALIZATION REALLY A COMPETITIVE ADVANTAGE? pp. 296-302

Yuliya Hristova

DIGITALIZED COMMERCIAL AGENCY AS PART OF THE ERP ECO SYSTEM pp. 303-310

Yanko Georgiev

INVESTIGATING RETAIL FORMAT CHOICE AND SHOPPING PATTERNS OF FMCG pp. 311-319

Tonya Petrusheva

BLOCKCHAIN AND TRADE IN THE FOOD INDUSTRY – RISKS AND OPPORTUNITIES pp. 320-326

Mihaela Todorova

DIGITAL TRANSFORMATION AND VIETNAM DESTINATION MARKETING SOLUTIONS TO INTERNATIONAL MARKET pp. 327-340

Le Thi Thu Hien

IMPROVING CUSTOMER EXPERIENCE – DIGITALIZATION AND/OR HUMANIZATION OF INSURANCE PRODUCTS TRADE pp. 341-348

Tonina Yaneva

THE DUPONT FACTOR MODEL ANALYSIS AND ASSESSMENT IN THE RETAIL SECTOR IN BULGARIA (ON THE EXAMPLE OF „TECHNOMARKET BULGARIA“ EAD) pp. 349-361

Radoslav Rachev

HEDONIC AND/OR UTILITARIAN TRAINING OF COMMERCIAL SPECIALISTS IN THE 5.0 CHALLENGE pp. 363-369

Irina Yovcheva

HUMANIZATION AND DIGITALIZATION – THE INEVITABLE CHALLENGE IN THE EDUCATION OF ECONOMICS AND COMMERCE STUDENTS pp. 370-377

Violeta Peteva and Miglena Dushkova