COOPETITION AS A STRATEGY FOR IMPROVEMENT THE COMPETITIVENESS OF THE COMMERCIAL COMPANY

Ivan Slavchev ()
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Ivan Slavchev: University of national and world economy – Sofia

Conferences of the department "Economics and Management of Trade", 2023, issue 1, 127-132

Abstract: The dynamic of economic environment has been developing with unprecedented speed. The business has proven its resilience to quickly adapt and sustain. It looks for opportunity through strategic partnerships to improve. The aim of the publication is to raise the attention on coopetition as a strategy for improvement of the company competitiveness. The subject of this research is the role of coopetition for enhancing the competitive advantages of the companies and developing a favorable business environment. The author defends the thesis that coopetition plays pivotal part of strategic company planning and support the business to improve its competitiveness and resilience.

Keywords: coopetition; strategic partnership; competition; competitive advantage; beer market (search for similar items in EconPapers)
JEL-codes: L14 (search for similar items in EconPapers)
Date: 2023
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