VALUE CREATION MODELS – A NEW ERA IN CATEGORY MANAGEMENT

Iliyana Dikova ()
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Iliyana Dikova: University of national and world economy – Sofia

Conferences of the department "Economics and Management of Trade", 2023, issue 1, 180-187

Abstract: Product category management has taken new directions over the years based on increased competition and changes in consumer habits. This is a process that is not only focused on increasing the company's sales. The product category management process is a consumer-focused process with a collaborative, data- and fact-based approach that is always structured and permanent. Building strong product categories would not be possible without the involvement of partners and suppliers. There is no specific winner with value creation models, by solving common and individual problems, organizations create value for their stakeholders to grow and sustain their business.

Keywords: assortment; product category; category management; value creation models (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2023
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