SOME ASPECTS OF THE IMPACT OF MOBILE APPLICATIONS ON CONSUMERS’ LIVES

Borislav Atanasov ()
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Borislav Atanasov: University of national and world economy – Sofia

Conferences of the department "Economics and Management of Trade", 2023, issue 1, 230-237

Abstract: The widespread use of mobile devices (smartphones and tablets) enables consumers to download, install and use a variety of mobile applications. They are part of omnichannel trade and contribute to the digitalization of the purchasing process. They participate in the processes of consumer digital connectivity and involvement. Based on secondary information, the paper presents some of the trends in consumers’ lives with regard to use of mobile applications. The mobile applications of some of the retail chains operating on the Bulgarian market are considered as well. An attempt is made to reveal the benefits of using mobile applications for consumers and sellers.

Keywords: mobile applications; consumers; omnichannel; trade; retail chains (search for similar items in EconPapers)
JEL-codes: L81 M31 O33 (search for similar items in EconPapers)
Date: 2023
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