ARTIFICIAL INTELLIGENCE IN BABY CARRIER COMMERCE

Mariyana Kateva ()
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Mariyana Kateva: University of national and world economy – Sofia

Conferences of the department "Economics and Management of Trade", 2023, issue 1, 272-279

Abstract: With this research paper, the author would like to present some of the advantages of the implementation of artificial intelligence in the commercial activities of companies that sell baby carriers. A brief overview of consumers and the baby carrier market is given. The importance of social media for brand recognition is presented. Тhe benefits and key features of various social media management apps suitable for integration by baby carrier retailers are highlighted.

Keywords: artificial intelligence; social media management software; commerce; babywearing (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:commdh:y:2023:i:1:p:272-279

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