CONSUMER EXPERIENCE AND THE NEW TECHNOLOGIES IN RETAILING

Violeta Peteva ()
Additional contact information
Violeta Peteva: University of Economics – Varna, Bulgaria

Conferences of the department "Economics and Management of Trade", 2023, issue 1, 280-287

Abstract: In today's highly dynamic environment, the role and importance of consumer experience is growing significantly. The core products, with their high quality and service, can no longer provide a competitive advantage in the market. Nowadays consumers seek emotions, dreams, memories, sensations and symbolism that combine to create a compelling and lasting personal experience. The primary goal of modern omnichannel consumers is to combine the advantages of online and offline shopping in the most profitable way for them, while expecting a seamless and exciting experience. To offer such an experience, companies should apply an approach that is on the one hand high-tech and on the other – with a high degree of personal attention in service. Therefore, companies must use technological innovation and convergence between them, together with their highly skilled and motivated personnel. The article examines the importance of the concept of "Consumer Experience", as well as the new technologies and their manifestations in modern retailing.

Keywords: consumer experience; omnichannel consumer experience; omnichannel retailing; Commerce 5.0; personalization; artificial intelligence (AI) (search for similar items in EconPapers)
JEL-codes: L81 M31 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://drive.google.com/file/d/1f06Wpg_M7WOaom1MS ... Wux/view?usp=sharing (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrn:commdh:y:2023:i:1:p:280-287

Access Statistics for this article

Conferences of the department "Economics and Management of Trade" is currently edited by Miglena Mileva

More articles in Conferences of the department "Economics and Management of Trade" from Publishing house "Science and Economics" Varna Contact information at EDIRC.
Bibliographic data for series maintained by Michal Stojanov ().