DYNAMIC PRICING IN E-COMMERCE

Desislava Grozdeva ()
Additional contact information
Desislava Grozdeva: University of Economics – Varna, Bulgaria

Conferences of the department "Economics and Management of Trade", 2023, issue 1, 288-295

Abstract: In the digital age, e-commerce has established as a fast and convenient way to sell various products. The number of online stores and the competition between them is constantly growing. As a result, more and more e-retailers are implementing dynamic pricing in their operations to increase business efficiency. The purpose of this paper is to present the essence, algorithm and advantages of dynamic pricing, highlighting the main challenges for businesses from implementing this pricing strategy. Specific areas of application of dynamic pricing in e-commerce are also reviewed in the paper.

Keywords: dynamic pricing; e-commerce; Internet; digitalization; artificial intelligence (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://drive.google.com/file/d/135IACZJnTaJSEkwJo ... PP_/view?usp=sharing (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrn:commdh:y:2023:i:1:p:288-295

Access Statistics for this article

Conferences of the department "Economics and Management of Trade" is currently edited by Miglena Mileva

More articles in Conferences of the department "Economics and Management of Trade" from Publishing house "Science and Economics" Varna Contact information at EDIRC.
Bibliographic data for series maintained by Michal Stojanov ().