IS DIGITALIZATION REALLY A COMPETITIVE ADVANTAGE?

Yuliya Hristova ()
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Yuliya Hristova: University of Economics – Varna, Bulgaria

Conferences of the department "Economics and Management of Trade", 2023, issue 1, 296-302

Abstract: The modern age is that of digitalization. It is present in every aspect of people's lives, and this makes it a way of doing business. It is considered that the more technologically developed companies, using if not a fully digitized channel, then omnichannelity, have an advantage in the realization of their product. The purpose of this article is to provide some arguments that prove or disprove this assumption.

Keywords: digitalization; competitive advantage; trade; technology competitive strategy (search for similar items in EconPapers)
JEL-codes: L10 L20 L81 (search for similar items in EconPapers)
Date: 2023
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