INVESTIGATING RETAIL FORMAT CHOICE AND SHOPPING PATTERNS OF FMCG

Tonya Petrusheva ()
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Tonya Petrusheva: D. A. Tsenov Academy of economics – Svishtov

Conferences of the department "Economics and Management of Trade", 2023, issue 1, 311-319

Abstract: The variety of retail formats operating in the FMCG market motivates consumers to change their shopping patterns. Consumers are determining what type of retail formats to shop in and are looking to continually expand options. In today's environment, purchasing decisions are increasingly influenced by the development of digital technologies and the Internet, which requires a corresponding display of flexibility on the part of retailers. The main goal of the present development is to analyze the behavior of consumers when choosing retail formats offering fast-moving goods, and on this basis to determine more significant patterns of shopping, as well as to formulate corresponding conclusions. The performed literature review presupposes a characterization of consumer shopping patterns when choosing a retail format. This framework presents empirical data about consumers and their shopping habits. The achieved research results allow the highlighting of some main trends in consumer behavior when purchasing fast-moving consumer goods.

Keywords: retail formats; FMCG; consumer behavior; shopping patterns (search for similar items in EconPapers)
JEL-codes: F13 F18 L81 (search for similar items in EconPapers)
Date: 2023
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