DIGITAL TRANSFORMATION AND VIETNAM DESTINATION MARKETING SOLUTIONS TO INTERNATIONAL MARKET

Le Thi Thu Hien ()
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Le Thi Thu Hien: University of Economics – Varna, Bulgaria

Conferences of the department "Economics and Management of Trade", 2023, issue 1, 327-340

Abstract: The popularity of the internet today has gradually changed the interaction between businesses, customers and products. In the industrial revolution 4.0, the leading strategy of those companies is the digital transformation of management's forms, business and especially marketing. Digital transformation is currently the leading trend of tourism businesses, with the aim of catching up with the transformation in business and marketing models. In this article, the author will research and analyze the current situation of digital transformation in the field of tourism and propose solutions to marketing destinations for the International tourist to Vietnam in the near future.

Keywords: Digital transformation; destination; marketing; Vietnam tourism; International tourists (search for similar items in EconPapers)
JEL-codes: Z3 (search for similar items in EconPapers)
Date: 2023
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