THE ORGANIZATIONAL CAPITAL OF A COMMERCIAL FIRM IN THE CONTEXT OF DIGITIZATION

Ivanka Nikolova

Conferences of the department "Economics and Management of Trade", 2023, issue 1, 48-55

Abstract: In the process of digitization of the economy and society, information and knowledge are becoming increasingly significant economic assets. Digital transformation is altering the way businesses function and compete. Intellectual capital, particularly the organizational capital of a company, represents carriers of knowledge, skills, experience, innovations, and technologies that can be utilized to create value and competitive advantages. The present publication aims to characterize the role of organizational capital in a commercial firm and uncover the potential of its elements to create opportunities and generate competitive advantages in the context of digitization.

Keywords: organizational capital; intellectual capital; competitive advantages; retail; digitalization (search for similar items in EconPapers)
JEL-codes: L81 M21 O34 (search for similar items in EconPapers)
Date: 2023
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