EMPLOYEES COMMUNICATION STRATEGIES DURING ORGANIZATIONAL CRISIS

Desislava Pavlova ()
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Desislava Pavlova: University of Economics – Varna, Bulgaria

INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "HUMAN RESOURCE MANAGEMENT", 2024, issue 1, 161-170

Abstract: Modern organizations exist in dynamic conditions of constant changes requiring from them flexibility and adaptability. The employees commitment in the achievement of organizational goals is key success factor for adaptation. The employees play crucial role as drivers of the changes and adaptation to new environmental conditions. In many cases, the employees themselves generate ideas and innovative solutions for overcoming and survival, which they should be willing and able to share with the management. The binding organizational strategic goals to employees individual goals requires comprehensive communication in all directions, thus ensuring their loyalty. The report aims to examine possible approaches to employees’ engagement and ensuring their loyalty in conditions of adaptation and change, to analyze implementation problems and to recommend solutions.

Keywords: crisis; communication; employees; management; strategies (search for similar items in EconPapers)
JEL-codes: H12 O15 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:hrmsnr:y:2024:i:1:p:161-170

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