Conceptual Framework Of The „Long Tail” Theory Of Retail Business

Dancho Danchev ()
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Dancho Danchev: Varna University of Economics

Business & Management Compass, 2011, issue 1, 33-45

Abstract: The article clarifies the nature of the theory of the „long tail” and discusses from a conceptual viewpoint the dimensions and consequences of that phenomenon in retail business. The object of study are the following key issues: clarifying the anatomy of t he phenomenon „long tail”; offering argumentation of the need to rethink retail business in the contemporary information society; emphasizing the dimensions of the „long tail” in retail business; interpreting some deficiencies and limitations of the theory of the „long tail”, which question its universal character.

JEL-codes: L81 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:journl:y:2011:i:1:p:33-45

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