Marketing of the Balkans as à tourist destination for cultural tourism

Stoyan Marinov

Business & Management Compass, 2011, issue 3, 80-94

Abstract: The aim of this work is to outline possibilities for the marketing of the Balkans as à tourist destination for cultural tourism. It gives à definition of the Balkan region as à tourist destination. The target cultural tourist segments of the region are indicated. The strategic marketing mix is drawn for the positioning of the Balkans on the market of cultural tourism. The possible organizational platform for the marketing of the Balkans as à tourist destination is shown.

JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://journal.ue-varna.bg/uploads/20150327065408_5898361755514fe90d49df.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrn:journl:y:2011:i:3:p:80-94

Access Statistics for this article

Business & Management Compass is currently edited by Julian Vasilev

More articles in Business & Management Compass from University of Economics Varna Contact information at EDIRC.
Bibliographic data for series maintained by Yana Doneva ().