Internet Resources As A Source Of Information For E-Commerce

Snezhana Sulova ()

Business & Management Compass, 2011, issue 4, 157-166

Abstract: In the sphere of e-commerce, where taking fast and adequate decisions is of crucial importance, the need for precise business analyses is on the increase. In the article there are revealed the possibilities for drawing out useful knowledge from Internet re sources and its application to the development of e-commerce. There is drawn the conclusion that with e-commerce, analyses based on Internet resources are carriers of a great amount of useful information concerning the visits and the interests of the consumers, as well as their behaviour, and are of great importance to the personalization of services and the referral of customers to information, which would be most useful for them.

JEL-codes: C8 (search for similar items in EconPapers)
Date: 2011
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